I often bellyache about the cashiers at my neighborhood Foodtown supermarket because seriously, they are about as friendly as a hyena on the rag. God forbid they should smile or greet their customers, oh right, we're the untimely interruption to the important conversation they were having with a co-worker about Lenny, the delivery guy.
Perhaps they never got the memo. Maybe their managers never noticed that all other businesses from CVS and Rite Aid to the Greenpoint Fruit & Veggie shop, have been stepping up their customer service. Yeah Foodtown folks, it's a little thing called the recession. It makes people a little pickier where they spend their money. Not to sound all Tea Party or anything, but I'd rather shop at a place where they wear big Capitalist-brown-nosing smiles over Communist-deal-with-it sour pusses.
It's funny really because it's so cliche, but it's true: smiles are contagious. And what's more - they're free. You can give smiles away all you want and still have an endless supply. Oh sure, I'm being cynical and nit-picky with my local Foodtown, but that doesn't mean I didn't sincerely wish that bitch of a cashier to have a nice day. I even gave her a free smile.
Did she return the gesture?
No. But she did say "thank you," which was a feat because the produce stock boy was waiting to continue their conversation about effective energy drinks.
That's when I realized this little Gordian Knot: put energy in a little(or big) can and sell it upwards of three-dollars and people are tripping over each other to buy it. Project energy in little gestures like smiles and good wishes and people treat you like a Canadian Elvis fan. Go figure.